There are numerous costs when it come’s to blogging, you can read all about the price it pays to be a fashion blogger here, and sometimes in the industry I think a lot of people and brands can forget this. As I work in the fashion PR industry I definitely get to see both sides of this story. As bloggers we work bloody hard, we put blood sweat and tears into creating content that’s high quality. Being told ‘Sorry we have no budget for this collaboration’ can be disheartening sometimes, but we really need to stand our ground sometimes and know our own worth. Especially when you know that the cost of creating that post will make you out of pocket.
Knowing your worth in the Blogosphere
However they’re other times when I do feel it’s unnecessary to ask a brand for payment i.e if the company is new and really honestly wouldn’t have the budget. I’m all for helping smaller brands for free if I truly love the product and if it is something I would purchase myself. I also understand that companies don’t have unlimited funds when it comes to PR and Social Media outreach, however something happened the other day which felt like a smack in the face. I rarely voice my opinion too much on twitter, but something wound me up enough to tweet about it, and a lot of you seem to have either experienced the same thing or can understand where I am coming from.
So you’ve been contacted by a brand to collaborate and they tell you there is no budget. However you then see another blogger with a similar social following to yours using #spon in a post with that same brands product. This has made me think that maybe I’m not sticking up for myself enough and not realising my own worth in the blogosphere. In one sense it could cause bitterness in the industry, but we must not to compare our selves to others. That’s the main thing I have taken from this. It’s easy to get drawn into what everyone else is doing and what brands they are working with, but we must focus on our own content and focus on the great collaborations we are working on and not that we are not ‘good’ enough.
I’d love to hear if you have had similar experiences and how it made you feel!
Straw Bag – Primark